What’s comical is that this philosophy is antithetical to the entire Fitness Industry:
They NEED you chasing “8 weeks to abs this summer” and “60 days to toned muscles” so that they can sell you a new fancy, ineffective workout plan 2 months later.
They NEED you signing up for a gym membership and legit hope you give up after a month (but keep paying).
They NEED you to chase instant gratification and ignore long term momentum that actually gets you results.
They NEED you to be DC.
MARVEL BUILT MOMENTUM. SO CAN YOU.
I recently read an article about how Marvel’s decade of dominance came together. A story from Kevin Feige, the CEO of Marvel Studios, about his hero cemented how he approaches this stuff:
“On opening day, when people asked Mr. Walt Disney if Disneyland was finished, he said, ‘As long as there’s imagination in the world, Disney will never be complete.’ And as long as people are willing to watch superheroes save the world, Marvel—and Kevin Feige—won’t be done, either.”
There’s a reason we make Mindset the first component people read when they join our online course, The Nerd Fitness Academy (which has a one-time fee and lifetime access). We know this is a lifelong journey!
You’re either building momentum or losing it.
You are always a work in progress.
You are never done.
Which means YOU HAVE TO ENJOY THE JOURNEY! There’s no diet that works permanently. There’s no 4 week program that gets you ripped and allows you to stop.
There is NO shortcut to success.
Which means you need to think like Marvel and not like DC:
- What form of exercise isn’t so scary that you can see yourself doing it consistently for the next decade? Walking 10 minutes per day? 10 push-ups every morning before work? Start there.
- How can you adjust your nutrition and workout strategy so that you’re slightly better this year compared to last year? 2 less sodas per week? Making candy a rare treat instead of a daily indulgence? Start there.
- How can you build momentum and then up the stakes as you adjust your default behavior? Start there. And then repeat.
This is a long journey, and I’d be honored to fight alongside you for the next decade.
The Nerd Fitness Rebellion is building momentum and the world needs you to be healthier in 2028 than you are in 2018.
Who knows, by then we might have an actual alien invasion to defend against.
I’d love to hear from you: How are you going to be more Marvel today and less DC? I want SPECIFICS.
I’ve tried to live my life by the ideals of Captain Steve Rogers, and I’m reminded every day of it by the shield on my wall. Though I don’t think I’ll bicep curl a helicopter anytime soon: